2022 7th International Conference on Management Science and Management Innovation(MSMI2022)
Editors: Chloe Liu, Jessica, Aaron Lv | Dec 30, 2022 | Chengdu, ChinaISBN:Online Time:With the theme of "gathering international scientific research innovation wisdom and seeking high-quality development of academic ecology", MSMI2022 aims to accelerate the formation of an international scientific and technological innovation center, effectively promote the communication and exchange of key scientific and technological fields in China, and promote the collaborative innovation, cooperative innovation and integrated innovation of industry, university and research institutes by promoting the integration of scientific and technological resources. To provide support for economic and social development and industrial transformation and upgrading. The Organizing committee sincerely invites scientific research experts and scholars to participate in this conference, and jointly contribute to scientific and technological innovation and promote the new development of scientific research and academic research.
Yan Feng , Cong Wang , Fanghui Zhao , Jia Zang , Hengmei Xu DOI:https://doi.org/10.56028/aemr.1.3.1 pp. 1-4Abstract Consumption has played an important role in stimulating the economy under the new development paradigm. The potential of rural consumption market can help expand domestic demand and smooth the domestic circulation, thus effectively promoting China's economic growth. The consumption market in rural a...Download PDF
Chuanxi Liu , Hongxia Liu DOI:https://doi.org/10.56028/aemr.1.3.5 pp. 5-11Abstract Carbon neutrality has put forward new requirements for the low-carbon development of tourism. The construction of carbon neutral scenic spots is an important content to promote the tourism industry to achieve the goal of carbon neutrality. Taking Yashan scenic spot in Dayu County, Jiangxi...Download PDF
Yanni Luo DOI:https://doi.org/10.56028/aemr.1.3.12 pp. 12-18Abstract Financial Shared services as one of the most common intelligent era enterprise group financial management and enterprise management form, the earliest scattered in various areas and individual entities in the accounting business, on the one hand to keep accounts and the consistency of the report, on...Download PDF
Huayan Zhu DOI:https://doi.org/10.56028/aemr.1.3.19 pp. 19-25Abstract In the modern social development, corporate social responsibility management has become a hot problem in the management science and organizational behavior, through the way of using logical reasoning and inductive analysis, in determining the connotation, the system management concept and practical ...Download PDF
Jianing Liu , Yi Zhang DOI:https://doi.org/10.56028/aemr.1.3.26 pp. 26-35Abstract Since the "carbon peaking and carbon neutrality" goal was proposed, green and low-carbon development has become a unified action of all provinces in the country. carbon peaking and carbon neutrality, as the driving force of the provinces to promote high-quality economic development, has become the f...Download PDF
George Kwame Agbanyo , Gracia Safi Lunkamba DOI:https://doi.org/10.56028/aemr.1.3.36 pp. 36-46Abstract The African continent has experienced sustained growth since 2000, which has led to the "emergence of Africa". However, the continent also ranked second in the world in terms of income inequality, after Latin America. This has raised concerns about the inclusiveness of African growth. The inclusiven...Download PDF
Wang Zhe , Lijuan Xu , Pengchun Yuan , Han Yan DOI:https://doi.org/10.56028/aemr.1.3.47 pp. 47-54Abstract Green logistics has become an important factor and challenge of supply chain manage- ment, green logistics and sustainable development under the actual demand, green enterprises from green consciousness to ideology, and then to the strategic concept and action, this development path urgently needs t...Download PDF
Jun Yan , Wenting Lu , Bin Chen DOI:https://doi.org/10.56028/aemr.1.3.55 pp. 55-63Abstract There are particular economic, social and political system reasons in formation of slums or city’s poverty zones. It is "urban-rural system" and "limit living system" in urbanization of China, which forming a series of relatively perfect relevant systems, that leads the formation of the city’s slums...Download PDF
Fangrong He , Feng Feng DOI:https://doi.org/10.56028/aemr.1.3.64 pp. 64-69Abstract Based on the case analysis of the integration of industry and education in Suzhou optoelectronic industry, the implementation approach, operation mode and practical effect of the integration of industry and education are analyzed and studied. The results show that the Optoelectronic industry in Suzh...Download PDF
Shu-min Li DOI:https://doi.org/10.56028/aemr.1.3.70 pp. 70-76Abstract In the development of modern economic construction, as one of the positive industries, the sports industry has a positive impact on the social and economic innovation and development. According to the situation of leisure sports consumption in recent years, as the basic component of sports industry,...Download PDF
Yuxin Cai DOI:https://doi.org/10.56028/aemr.1.3.77 pp. 77-81Abstract This paper examines both theoretically and empirically how RMB exchange rate volatility will be affected by China and US economic policy uncertainty. It finds that RMB exchange rate volatility increases when economic policy uncertainty increases in China and the US; Besides, market uncertainty has a...Download PDF
MeiTing Lin , Chun Xu DOI:https://doi.org/10.56028/aemr.1.3.82 pp. 82-86Abstract Based on the provincial panel data of China from 2013 to 2019, this paper calculates the comprehensive index of digital economy development, constructs a variety of econometric models, and discusses the effect and influence mechanism of digital economy on industrial structure upgrading. It is found ...Download PDF
Xueqi Li , Liming Cui , Lan Tian DOI:https://doi.org/10.56028/aemr.1.3.87 pp. 87-92Abstract Clothing thermal and wet comfort as the modern clothing industry design and manufacturing of the main content of the discussion, its direct impact on the historical behavior of consumer groups to buy clothing. According to the test research of thermal and humid comfort of clothing in recent years, t...Download PDF
Li Zhu , Te Liang , Ning Yang , Caixia Li DOI:https://doi.org/10.56028/aemr.1.3.93 pp. 93-99Abstract This paper takes all listed companies from 2016 to 2021 as research samples to study the impact of supply chain finance and accounting conservatism on corporate financing efficiency, and explore whether they have a substitution effect on financing efficiency or complement each other. The results sho...Download PDF
Wenhui Zhong DOI:https://doi.org/10.56028/aemr.1.3.100 pp. 100-105Abstract The product sales of an enterprise determines the rise and fall of the enterprise, and whether the product can be successfully sold is mainly determined by the salesmen. If the salesmen can properly understand and use various sales modes, it can achieve multiplier good effect with half the effort. O...Download PDF
Xuejiao Xu , Moyan Cheng , Kun Zhang DOI:https://doi.org/10.56028/aemr.1.3.106 pp. 106-109Abstract Enterprises can obtain the benefits brought by environmental protection.This study constructs a theoretical model and uses SPSS. 26 to analyze the data,The results show that green entrepreneurial orientation has a positive impact on low-carbon innovation; Innovation flexibility positively moderates ...Download PDF
Sa Xiao , Quan Sun DOI:https://doi.org/10.56028/aemr.1.3.110 pp. 110-113Abstract In the actual process of promoting the rural revitalization strategy, some of the problems in rural revitalization have not been improved due to the lack of perfect system construction, and low coordination in civil affairs departments and social organizations that have not been improved. This...Download PDF
Yaxing Wu DOI:https://doi.org/10.56028/aemr.1.3.114 pp. 114-125Abstract This paper explores the effect and internal mechanism of the digital economy in promoting the transformation and upgrading of the manufacturing industry in Guizhou Province. Theoretical analysis shows that the digital economy can enable the transformation and upgrading of the manufacturing industry ...Download PDF
Huzhi Xue , Runtong Zhang DOI:https://doi.org/10.56028/aemr.1.3.126 pp. 126-134Abstract Background: Shared medical equipment is one of the developments related to sharing economy, which can effectively reduce the excessive waste of medical resources. Different people have different expectations. In other words, people’s responses influence the development. Therefore, identifying the ex...Download PDF
Yapei Huang , Ximeng Wen DOI:https://doi.org/10.56028/aemr.1.3.135 pp. 135-140Abstract Since the new countervailing regulations came into effect, the U.S. Department of Commerce has conducted various countervailing investigations on Chinese enterprises for undervalued currency. This paper analyzes the core legal issues of undervalued currency subsidies, determines whether the exchange...Download PDF
Zihan Niu DOI:https://doi.org/10.56028/aemr.1.3.141 pp. 141-149Abstract In recent years, with the increasing improvement of digital technology, the rapid development of digital economy has become a force that cannot be ignored in the development of global economy. The Yangtze River Delta region has a good economic foundation and favorable conditions for the development ...Download PDF
Ziyang Li , Xingyu Zhang , Xiqiong He , Huizhen Mao DOI:https://doi.org/10.56028/aemr.1.3.150 pp. 150-156Abstract Using the data sets of Chinese A-share listed companies from 2013 to 2017, we investigate the relationship between intellectual property rights (IPR) protection and innovation investment. The results show that IPR protection has positive effect on innovation investment and this positive relation is ...Download PDF
Wei Xu , Juan Li , Quanjie Chen , Guangyi Li DOI:https://doi.org/10.56028/aemr.1.3.157 pp. 157-166Abstract Enterprise IT strategy is an important tool for the success of enterprise digitization and informatization. Enterprise application architecture is the core of enterprise IT strategy. Aiming at the shortcomings of traditional enterprise application architecture methodology, this paper proposes a high...Download PDF
Li Li , Liping Li , Xianghua Yue , Yaqin Xu DOI:https://doi.org/10.56028/aemr.1.3.167 pp. 167-172Abstract In order to meet the needs of the development of the digital economy, on the basis of the traditional business department, a new business department has been formed to train interdisciplinary and compound talents in an industry-oriented manner. By discussing the characteristics of new business subje...Download PDF
Shangjie GeZhang , Yating Liu , Qiaochu Wei , Lili Su DOI:https://doi.org/10.56028/aemr.1.3.173 pp. 173-179Abstract The month of birth is related to the risk difference of diseases, and this research has been widely verified internationally. However, in China, there is still no study covering the whole country's birth date-multiple diseases at present. This study initiated a nationwide study on the relations...Download PDF
Xiang Luo , Zhiyi Hu , Wen Hu DOI:https://doi.org/10.56028/aemr.1.3.180 pp. 180-186Abstract At present, the digital transformation of commercial banks has become a trend. Compared with large banks, small and medium-sized rural banks are facing huge pressure from both the external environment and internal conditions. Small and medium-sized rural banks should combine the advantages of rural ...Download PDF
Junhua Ma , Zhuguang Liu , Yifan Li , Li Zheng , Ming Chen DOI:https://doi.org/10.56028/aemr.1.3.187 pp. 187-191Abstract With the rapid development of the renewable energy industry, the traditional renewable energy asset transaction mode is facing great challenges in terms of the transaction cycle, security, work efficiency, and so on. This report analyzes the current situation of renewable energy asset transactions a...Download PDF
Dela Efifania , Jianmu Ye DOI:https://doi.org/10.56028/aemr.1.3.192 pp. 192-201Abstract This study aims to analyze the mechanism of corporate responsibility for financial performance in the basic and chemical industries in Indonesia from 2016 to 2020. Independent variable of corporate social responsibility; the dependent variable is financial performance with 3 variables namely net pro...Download PDF
Yunyi Zheng , Jiameng Ma DOI:https://doi.org/10.56028/aemr.1.3.202 pp. 202-209Abstract In high technology industry, it is optional for an original equipment manufacturer (OEM) to purchase semi-finished products directly from contract manufacturer (CM) or import raw materials abroad and entrust CM with processing. Due to various factors suc...Download PDF
Juan Yang , Linyang Wang , Xiaoxiao Duan DOI:https://doi.org/10.56028/aemr.1.3.210 pp. 210-221Abstract Internationalization of higher vocational education is an inevitable option to promote the construction of the community with a shared future for mankind, One Belt And One Road and modern vocational education. However, the weakness of international cooperation in higher vocational education in China...Download PDF
Wenyan Huang , Fu Zou , Aidi Li DOI:https://doi.org/10.56028/aemr.1.3.222 pp. 222-226Abstract With the development of natural resources management from extensive management to refined management, the traditional survey methods had problems such as single survey methods and data sources, and less detailed data of urban land space. It was difficult to meet the needs of urban land space monitor...Download PDF
Boyao Li , Zimeng Zhang , Chenyuan Zhao , Linsheng Huo DOI:https://doi.org/10.56028/aemr.1.3.227 pp. 227-232Abstract Carbon sequestration in forest ecosystems has become an important issue in the discussion about abrupt climate change. Forestry sequestrates carbon from the atmosphere and stores it in living tree biomass, dead organic matter and wood-based products. However, it is difficult to estimate the stored c...Download PDF
Zhaocheng Ding , Jingfu Liu , Zhaoxu Yuan , Jingyi Liu , Panpan Zhang , Yujun Chen , Xiaohong Han DOI:https://doi.org/10.56028/aemr.1.3.233 pp. 233-239Abstract As a new service concept, Maas (mobility as a service) was initially defined as providing an available travel service mode for residents in low-density areas and low-income populations. Maas was first implemented in western countries to study the situation of low density and low salary in various co...Download PDF
Ang Cui , Minxian Yuan , Xiaoyu Li DOI:https://doi.org/10.56028/aemr.1.3.240 pp. 240-248Abstract According to the relevant requirements of achieving carbon peak in 2030,different policy scenarios are set to simulate the future energy consumption demand and CO2 Emission Trend of Guangzhou's transportation field under different scenarios, and analyze the direction and path of low-carbon developme...Download PDF
Hengda Gu DOI:https://doi.org/10.56028/aemr.1.3.249 pp. 249-256Abstract This article theoretically describes the mechanism of the role of new infrastructure-related industrial policies on industrial structure optimization and upgrading and establishes a production function model for empirical analysis. This article innovatively collects the industrial policies introduce...Download PDF
Wenjie Wang , Jun Su DOI:https://doi.org/10.56028/aemr.1.3.257 pp. 257-262Abstract The emergence of virtual enterprise alliances enables enterprises to quickly seize opportunities and gain an advantage in the face of unpredictable and changeful market competition. However, the existence of opportunism poses a great threat to the successful implementation and stable development of ...Download PDF
Bo Cui DOI:https://doi.org/10.56028/aemr.1.3.263 pp. 263-267Abstract In recent years, with the rapid development of big data analysis, machine learning and cloud computing, artificial intelligence has gained breakthroughs in many fields such as image processing, speech recognition, medical diagnosis, deep learning and autonomous driving, etc. Especially with the deep...Download PDF
Na Li , Liang Li , Dr. Joy L. Tio , Xiaona Liang DOI:https://doi.org/10.56028/aemr.1.3.268 pp. 268-273Abstract There are many factors affecting the employment satisfaction of college graduates, among which the professional values of college students are a leading factor affecting the employment satisfaction of graduates, which plays an important role in career development.Taking the 2021 graduates of a unive...Download PDF
Xiaoxia Liu , Yuting Yang DOI:https://doi.org/10.56028/aemr.1.3.274 pp. 274-283Abstract Nowadays, the domestic economic situation is changing rapidly, and many small and medium-sized board listed companies have been in a state of long-term decline in performance due to the impact of the domestic and foreign economic environment and their own structure. The performance is in a state of ...Download PDF
Shuguang Wang , Jiayan Bai DOI:https://doi.org/10.56028/aemr.1.3.284 pp. 284-291Abstract Culture, as a powerful weapon to improve the overall quality of a country's people and promote the construction of social civilization, is a necessary condition for a country's development and national rejuvenation. In order to support the development of cultural industry and achieve the goal of bui...Download PDF
Baojun Wei DOI:https://doi.org/10.56028/aemr.1.3.292 pp. 292-295Abstract Today, the digital economy is developing rapidly, and the advent of the digital economy provides an opportunity for corporate brand development to "overtake". This paper analyzes the impact of the digital economy on the innovative and sustainable development of corporate brands, and discusses target...Download PDF
Tian Li , Jing Qiu , Pan Wang , An Wang DOI:https://doi.org/10.56028/aemr.1.3.296 pp. 296-302Abstract The paper systematically analyzes the recyclability of more than 10000 M1 automotive products in China. The application of automotive materials is studied from five aspects: the average level of vehicle recyclability, different lines, different categories, traditional and new energy vehicles, and th...Download PDF
Xiaofeng Yang , Zastawniak Tomasz DOI:https://doi.org/10.56028/aemr.1.3.303 pp. 303-313Abstract Based on the principle of maximization of the utility value for shareholders, we establish an optimal capital structure model under stochastic interest rates with improved endogenous default barriers by considering the tax and bankruptcy risk. From the numerical results, we find the drift and volat...Download PDF
Xiaoqi Peng , Wenhua Hou , Lin Wang DOI:https://doi.org/10.56028/aemr.1.3.314 pp. 314-327Abstract As a widely adopted model of infrastructure and public service provision, the goal of PPP projects is gradually shifting from traditional economic orientation to sustainable development orientation. During this process, contractual governance and relational governance are regarded as effective ways ...Download PDF
Zhengdong Li , Jinghan Xu DOI:https://doi.org/10.56028/aemr.1.3.328 pp. 328-335Abstract As a new type of stressor in the workplace, illegitimate tasks (IT) bring some confusion to employees' rational allocation of resources, and reduce employees' work passion because of their offensive professional identity. In turn, it reduces the creative performance that can benefit the long-term de...Download PDF
Yusha Wen , Yunbi Zhang DOI:https://doi.org/10.56028/aemr.1.3.336 pp. 336-340Abstract Faced with global ecological problems, green, low-carbon and sustainable development has become the general consensus and concerted action of all countries. China 's carbon dioxide emissions strive to peak by 2030 and strive to achieve carbon neutrality by 2060. Transportation is one of the key area...Download PDF
Zekai Zheng , Aixi Liang DOI:https://doi.org/10.56028/aemr.1.3.341 pp. 341-354Abstract Under the tide of economic globalization, it is becoming an important choice for enterprises to achieve higher quality development to march toward the international market and increase the depth of internationalization . At present, however, the research on the enterprise internationalization as a w...Download PDF
Zheng Qi , Tianyan Wu , Qiang Huang DOI:https://doi.org/10.56028/aemr.1.3.355 pp. 355-361Abstract Scientific evaluation of the spatial accessibility of medical facilities can effectively measure the relationship between the supply of medical resources and the needs of residents. Taking Shanghai Pudong New Area as an example, with the help of ArcGIS analysis tools, the community is used as the sm...Download PDF
Keao Ma DOI:https://doi.org/10.56028/aemr.1.3.362 pp. 362-375Abstract At present, it is an era of rapid development of information technology. "Network traffic" is of great significance. It can be divided into "discussion traffic of topic quantity" and "user traffic of user quantity". In a comprehensive view, traffic is social resources. The larger the traffic, ...Download PDF
Qiaoling Hou DOI:https://doi.org/10.56028/aemr.1.3.376 pp. 376-382Abstract With the rapid advancement of internet and infor-mation technology, people can obtain fragmented information, and the demand for knowledge content have been boosted. By purchasing knowledge payment products, people can learn new knowledge at their trivial time and possibly be rewarded after completi...Download PDF
Qiong He , Qixiao Li DOI:https://doi.org/10.56028/aemr.1.3.383 pp. 383-394Abstract Community health service centers are community-level medical institutions that implement a tiered diagnosis and treatment system, whose development profoundly impacts the establishment of basic medical and health systems with Chinese characteristics. Improving and enhancing medical service quality i...Download PDF
Hengxin Zhao DOI:https://doi.org/10.56028/aemr.1.3.395 pp. 395-401Abstract The goal of business operation is to create value and maximize shareholders' wealth. However, the current financial performance system still has certain defects, which cannot yet reflect the results of value creation comprehensively and make it difficult to examine the value creation ability of mana...Download PDF
Yi Tang , Yunzhe Zhang DOI:https://doi.org/10.56028/aemr.1.3.402 pp. 402-407Abstract The military manufacturing is a complex and huge industry. With the rapid development of economic globalization and the deepening of industrial division of labor, issues such as trust management between enterprises, privacy protection during interaction, and the authenticity and transparency of prod...Download PDF
Sijie Tang DOI:https://doi.org/10.56028/aemr.1.3.408 pp. 408-415Abstract In the development of social and economic construction, the stock as an important financial instrument, after the recent decades of regional pilot and nationwide expansion, the stock market supervision mechanism and trading principles have become more and more perfect, the level of our capital marke...Download PDF
Yiran Feng DOI:https://doi.org/10.56028/aemr.1.3.416 pp. 416-428Abstract With the gradual expansion of the team size of female executives, the influence of female on corporate performance has attracted the attention of many scholars at home and abroad. This paper takes Chinese A-share listed companies from 2008 to 2020 as the research sample to explore the influence of f...Download PDF
Cai Chen DOI:https://doi.org/10.56028/aemr.1.3.429 pp. 429-436Abstract Artificial intelligence technology is primarily used to create and investigate methods of simulating human brain thinking. It is a new science and technology that extends current science and technology. In a theoretical sense, AI technology is a branch of computer science. We can create an intellige...Download PDF
Yihang Zeng , Ming Guo DOI:https://doi.org/10.56028/aemr.1.3.437 pp. 437-440Abstract This paper selects Shanghai and Shenzhen A-share companies from 2011 to 2020 as research samples to explore the impact of digital transformation on enterprise market risk and its mechanism.The results show that digital transformation can effectively reduce the market risks faced by enterprises. Mech...Download PDF
Zhouhui Xu DOI:https://doi.org/10.56028/aemr.1.3.441 pp. 441-447Abstract In the innovation and development of modern education, the Internet, big data, cloud computing and so on have had a profound impact on the implementation of college English education curriculum. Especially after the development trend of economic globalization, college English courses pay more attent...Download PDF
Weiwei Qu DOI:https://doi.org/10.56028/aemr.1.3.448 pp. 448-453Abstract In the reform and development of modern education, the integration and use of big data education platform to build and promote personalized English teaching system can not only reflect the teaching concept of individualized teaching, but also fully meet the learning needs of different groups of stud...Download PDF