An exploratory study of MaaS in Shandong

Abstract

As a new service concept, Maas (mobility as a service) was initially defined as providing an available travel service mode for residents in low-density areas and low-income populations. Maas was first implemented in western countries to study the situation of low density and low salary in various countries^[1]. In contrast, in China, because the complex national conditions are diametrically opposite to the low density and low salary situation in the west, China urgently needs to explore a new paradigm of the Sinicization of Maas^[2]. Based on the national conditions of high density and high car ownership, this research conducted an exploratory research on the problem of private car owners' changing from owning vehicles to owning transportation services, in order to explore how to add private cars to the Maas public travel chain.