Driving mechanism of low-carbon innovation: based on the perspective of green entrepreneurship orientation and innovation flexibility

Authors

  • Xuejiao Xu
  • Moyan Cheng
  • Kun Zhang

DOI:

https://doi.org/10.56028/aemr.3.1.106

Keywords:

low-carbon innovation;innovation flexibility; green entrepreneurship orientation.

Abstract

Enterprises can obtain the benefits brought by environmental protection.This study constructs a theoretical model and uses SPSS. 26 to analyze the data,The results show that green entrepreneurial orientation has a positive impact on low-carbon innovation; Innovation flexibility positively moderates the relationship between green entrepreneurial orientation and low-carbon innovation;Innovation flexibility plays a positive moderating role in the mediating effect of green resource bricolage.

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Published

2023-01-11