A Comparative Study of Sales Modes

Authors

  • Wenhui Zhong

DOI:

https://doi.org/10.56028/aemr.3.1.100

Keywords:

sales modes; AIDA mode; DIPADA mode; IDEPA mode; FABE mode; GEM mode

Abstract

The product sales of an enterprise determines the rise and fall of the enterprise, and whether the product can be successfully sold is mainly determined by the salesmen. If the salesmen can properly understand and use various sales modes, it can achieve multiplier good effect with half the effort. On the basis of sorting out the existing literature, the research compares and analyzes the advantages and disadvantages of various sales modes, clarifies the practical application differences of various sales modes, and provides valuable reference suggestions for salesmen. Prior to this, there has been no literature research and summary on this, which is also the innovation of this paper.

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Published

2023-01-11