Stability Analysis with Game Theory in Virtual Enterprise Alliances

Abstract

The emergence of virtual enterprise alliances enables enterprises to quickly seize opportunities and gain an advantage in the face of unpredictable and changeful market competition. However, the existence of opportunism poses a great threat to the successful implementation and stable development of the alliance. To address this issue, this paper analyzes the mechanisms of cooperation norms of enterprises in alliances based on the study of cooperation dilemmas. The game model of the choice of the integrity strategy with penalty constraint, reputation discounting factor and cold strategy are constructed by different divisions of the number of enterprise cooperation. The study concludes that the inclusion of three types of governance facilitates the active participation of enterprises in cooperation and ensures the stable operation of virtual business alliances under the influence of opportunism.