Novels and the World of Light and Shadow in the Context of Internet +

Authors

  • Jiayin Lv
  • Jing Deng
  • Shanzhi Zhu

DOI:

https://doi.org/10.56028/aetr.4.1.576.2023

Keywords:

Internet ; Online novel; Online drama.

Abstract

With the increasing maturity of Internet technology, profound changes have taken place in the traditional disciplines and related industrial chains that rely on the Internet to spread. Novel as a branch of literature, after stepping onto this platform, it not only evolved the new thing of network novel, but also triggered a growing upsurge of film and television adaptation.By 2019, 70% of the top 10 TV dramas rated by Douban were adapted from online novels. The impact of the Internet on fiction and film and television has not stopped. In early 2020, “Lost In Russia” went to the Internet, marking the " Internet+ literature + film and television" influence further strengthened. This paper will focus on the evolution process of Chinese novels and films after they go on the Internet platform, as well as the changes of art form and marketing mode caused by the platform innovation.

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Published

2023-03-18