Research on the application of advertising communication information system based on mobile Internet

Abstract

With the steady development of intelligent terminal equipment and wireless access network, the Internet has gradually changed from fixed to mobile, which not only creates a mobile Internet platform, but also changes the traditional single mode of information transmission. Through the use of mobile wireless communication to obtain business and services, the mobile communication and Internet platform fully combined, can simultaneously provide network users with images, data, multimedia and other high-quality telecommunications services. On the basis of understanding the current situation of mobile Internet research and application, according to the influence brought by the development of mobile Internet era, this paper deeply studies the mobile Internet as the core advertising communication system, and from the perspective of long-term development of the industry, put forward the application measures of advertising communication information system in the new era.