Research on fresh food e-commerce model innovation under the background of COVID-19

Abstract

Driven by the wave of "lazy economy" and the epidemic, Chinese fresh e-commerce consumption continues to grow, and the industry market scale continues to expand. Under the background of new crown outbreak fresh electrical business model mainly USES the centralized purchasing front storehouse, community marketing model and vertical electrical business operating model, with a surge of orders, the fresh electric business enterprise to develop large-scale further prompt "front storehouse" model and the improvement of purchasing channels and new business model of development, and promote the development of good fresh electricity industry.