The role of big data marketing method based on statistical machine learning algorithm

Abstract

In the background of the era of big data, computer technology is widely used in all fields, and gradually become the basic resources for the development of industry enterprise competition. Especially after into the development trend of economic globalization, the enterprise in order to in the increasingly competitive market environment to obtain the unique advantage, improve their own began to focus on data collection, data analysis, data induction ability, get rid of the traditional enterprise marketing mode, pay more attention to market dynamics, to understand the root of the consumer demand, Integration and application of statistical algorithms to achieve big data marketing innovation. Therefore, on the basis of understanding the machine learning algorithm and analyzing the application of big data marketing methods, this paper mainly discusses the big data marketing method with statistical machine learning algorithm as the core and its role.