Tripartite Evolution Game Analysis among Public Opinion Speaking Subjects in the Network Public Opinion Field

Abstract

The arrival of the omnimedia era has formed a new form of information exchange and public opinion environment. This study proposes the concept of network public opinion field, and constructs a tripartite evolutionary game model of "network media-opinion leaders-netizens" as the main body. The simulation analysis of the model results is carried out, and some suggestions are put forward for the evolution and governance of network public opinion in the omnimedia era from the perspective of field theory.