Research on Changes of Advertising and Marketing Affected by New Media

Abstract

As many of changes on advertising and marketing affected by mass media influenced us much, how to make use of media has been crucial for modern society. This paper found that new media platforms increasingly dominate the distribution of information. Therefore, new media is so popular, mainly because of new media platforms, which is the subject of our discussion in this article. This paper believed that in such an era of rapid information dissemination, once some undesirable content appears on the public media, as it is likely to cause a series of chain reactions.