Patterns and Prospect of Cross-border E-commerce of Agricultural Products in China

Abstract

With the deepening of the rural revitalization strategy and the development of cross-border e-commerce, the use of the operating model and marketing method of cross-border e-commerce platforms to achieve double breakthroughs in agricultural production and sales, which will help solve the issues concerning agriculture, rural areas and farmers. This article analyzes the development status and advantages of cross-border e-commerce in China's agricultural products, and discusses the existing export models of agricultural products and future development trend, with a view to promoting the development of cross-border e-commerce in agricultural products.