Research on Modeling and Simulation of We-media Brand Equity Growth

Abstract

With the development of Internet technology, behind the rapid prosperity of We-media is a large number of We-media flash in the pan.  How to create brand assets to provide competitive advantages for the sustainable development of We-media has become an urgent problem for profitable We-media. This paper analyzes the growth mechanism of we-media brand equity from the perspective of user's mind, applies system dynamics method to carry out modeling and simulation analysis, and explores the general law of we-media brand equity growth. This paper finds that the external environment and similar We-media have no obvious impact on the growth of We-media brand equity, but brand communication will have a direct positive impact. The research results of this paper can provide ideological inspiration for the brand equity construction of We-media.