Why I Think Tik-Tok Would Be Dominant In The Future: Research on Company Background, Current Strategy & Future of Tik-Tok in China

Abstract

A social networking platform for making and sharing brief films, Tik Tok, has experienced explosive growth recently, especially during the COVID-19 epidemic. The business's distinct algorithm and use of AI to suggest tailored content to consumers has been a major factor in the success of Tik-Tok. Governments and other social media businesses have also scrutinised the network, which raises concerns about its survival. This study will make the case that Tik-Tok has a significant competitive edge in the media and entertainment sector thanks to its mix of user-generated content and AI-driven personalisation. This paper revealed that the corporation will need to solve issues with data privacy or censorship to continue its development and success over the long run.