A Cross-Cultural Comparison of E-commerce Company Profiles Between China and America

Abstract

With the acceleration of the global economic integration process, Chinese economic exchanges with the world have become increasingly stronger. In last few years, more and more overseas companies have come to China to invest, and many Chinese companies have also invested in overseas markets. Breakthroughs in network, communications, and info technology have led to the explosive developing and rapid popularize of the Internet worldwide. E-commerce is a new trade pattern based on the Internet, with both parties to the transaction as the mainstay, and relying on customer data. It also uses bank electronic payments and settlements to bring customers and merchants closer together. E-commerce has gradually changed the traditional shopping concept. The gradually popularized sales method based on the Internet has a certain scale. Nations around the world are positive about the new industry of E-commerce. The rapid development of China's foreign trade in the last ten years has helped the rise of a number of international trade websites such as Alibaba. As an important part of company image publicity, a company profile is conducive to improving the company's advantage in the market competition. Against this background, E-commerce companies using information network technology as a means and shopping websites for commodity exchange have gradually become consumers' daily shopping platforms. In order to better understand and apply the company profile in the website, this thesis will compare the profiles of several well-known E-commerce companies in China and America, and thus improve the quality of the E-commerce company profile in China.