Research on Zhejiang Province's Textile and Apparel Export Based on SWOT Analysis

Abstract

The textile and garment industry, as a vigorously developed industry in Zhejiang Province, ranks first in China's exports.In line with the development of the times, how to develop and developing the textile and garment export market at home and abroad is an urgent problem to be solved in the economic development of Zhejiang Province. It is related to the future development direction of my country's textile and garment industry.This paper uses the SWOT analysis method to analyze the export of the textile and apparel industry in Zhejiang Province and puts forward the countermeasures for improving the competitiveness of the textile and apparel industry in Zhejiang Province.