Analysis of Netease's Profitability under the Background of Technological Innovation and Transformation

Abstract

With the continuous improvement and rapid development of Internet technology, its influence has penetrated into all walks of life, profoundly changing the traditional trading mode and business strategy of enterprises. In China, the business scope of Internet companies covers a wide range of fields such as business transactions, information acquisition, communication, online entertainment and security services. Among them, Netease takes its online entertainment business as the core, and at the same time maintains a leading position in the internet application development and service provision. As a leader in China's Internet industry, Netease has achieved stable and sustained profits by virtue of its core competitiveness in a highly competitive market environment. In-depth discussion of Netease's profitability will not only help to reveal the business strategy and management mechanism behind its success, but also provide valuable reference for the entire Internet industry.