The Growth Flywheel of Content Community in B2B Industry: Digital Marketing Strategy and Practice of Lingyishuke

Abstract

As a leading B2B enterprise in China, Lingyishuke has demonstrated excellent practices and strategies in the field of digital marketing. Facing the unique challenges of B2B industry, such as large-scale transactions, long decision-making cycle, high customer acquisition cost and insufficient clue maintenance, Lingyishuke has effectively improved customer conversion rate and brand influence by building a content community marketing system. The core of its strategy lies in the deep integration of the marketing system of "people's goods yard", which maximizes the marketing effect by accurately positioning different people, matching corresponding goods and services, and effectively spreading them in suitable fields. In addition, Lingyishuke also pays attention to the adaptation of content strategies, such as the use of video number matrix and WeChat official account matrix, and the hierarchical operation of private domain traffic to ensure the effective delivery of content and accurate coverage of audiences. Through these strategies, Lingyishuke not only reduced the marketing cost, but also realized the continuous precipitation of private domain traffic, promoted business growth, and the annual revenue exceeded 100 million yuan.