Research on the Impact of Agricultural Products' Social Media Interaction on Consumers' Purchase Intentions

Abstract

In the digital economy era, social media's influence on customers' purchase intentions is steadily growing due to its increased interactivity for agricultural products. This paper utilizes the following steps: first, it examines relevant literature regarding the relationship between social media and consumers' intention to purchase agricultural products; second, it analyzes the current state of development and issues surrounding this relationship; finally, it uses the SWOT and PEST analysis models to discuss the current state of affairs and issues surrounding this relationship. Lastly, several solutions and recommendations are provided to improve communication, boost product sceneries, foster an experience-first environment, reinforce engagement, and raise the standard of information sharingr.