Digital Investment and Corporate Greenwashing Behaviour

Abstract

 In the current wave of digital economy and the increasingly serious international pollution problem, how to achieve a balance between digital investment and environmental governance is a very practical issue. Based on the data of A-share listed companies from 2010 to 2023, the article analyzes the impact of digital investment on corporate greenwashing behavior. The study finds that digital investment promotes the greenwashing behavior of enterprises, and there is heterogeneity in the nature of property rights, the degree of pollution in the industry and the degree of regional marketization. The moderating effect analysis shows that environmental regulation and environmental certification can strengthen the facilitating effect of digital investment on the greenwashing behavior of enterprises. The findings of this study not only deepen the understanding of the factors influencing the digitalization and greenwashing behavior of enterprises, but also provide corresponding suggestions for enterprises, governments and the public.