Impact of Social Relationships on Consumption Behavior among High School Students

Abstract

This study investigates the influence of social relationships on consumption behavior among high school students, with a focus on family, friend, and social media relationships. Through a comprehensive survey conducted among students from different types of high schools, including vocational, international, and ordinary high schools in Guangzhou, China, various aspects of social relationships and consumption patterns were analyzed. The findings reveal significant differences in social media relationships among the three types of high schools, with implications for consumption behavior. While differences in real-life relationships among students are relatively insignificant, social media relationships play a crucial role in shaping consumption disparities among high school students. Therefore, promoting rational consumption among high school students may benefit from regulating internet usage and guiding behavior on social media platforms.