How does review content contribute to the patients’ review helpfulness in online health communities?
DOI:
https://doi.org/10.56028/aemr.10.1.15.2024Keywords:
online review helpfulness; sentiment; informational support description.Abstract
This study examines the effects of review content on review helpfulness in OHCs by focusing on two variables: sentiment and informational support description. Given that review helpfulness is a truncated variable, we employ Tobit regression models to evaluate the effects. The results indicate that both positive and negative sentiment contribute to review helpfulness. Moreover, there exists a positive association between informational support description and review helpfulness. When affecting review helpfulness, informational support description negatively moderates the impact of sentiment on review helpfulness.
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Published
2024-03-28