Market Behaviour Anomalies During the Covid-19 Crisis: A Literature Review

Abstract

In the wake of the COVID-19 pandemic, businesses worldwide faced unprecedented challenges, prompting a revaluation of strategies and operations. This case study delves into the experiences of a company navigating the crisis, highlighting the strategic shifts, operational hurdles, and financial repercussions encountered. The research underscores the pivotal role of digital transformation, supply chain resilience, and employee well-being in crisis management. Findings reveal that agile adaptation, robust digital infrastructure, and supportive policies can mitigate adverse impacts and foster recovery. The study offers valuable insights for policymakers and businesses, emphasizing the need for preparedness and adaptability in the face of global disruptions.