Customized consumption intention and influencing factors of pre-made dishes of Fotiaoqiang in Guangzhou

Abstract

At the beginning of 2023, pre-made food was written into China's No.1 central document for the first time, releasing the signal of agricultural emphasis. In particular, the consumption boom of Fotiaoqiang pre-made dishes has given rise to the rapid growth of Fotiaoqiang products, but the existing products in the Chinese market are many but similar and can hardly adapt to diversified usage. In this paper, the researcher use statistical model to analyze the data with web crawler text mining and questionnaire data to understand the issues of Fotiaoqiang pre-made dishes market, and explore the current situation in Guangzhou, so as to explore the market potential of Fotiaoqiang pre-made dishes customized mode to meet the different needs of consumers for ingredients, price,and usage, and help the restructuring of pre-made dishes enterprises. Finally, the researcher concluded for product packaging, taste, and customized content, and made recommendations to promote the industry's development.