Revealing the Coupling Relationship between the Geographical Indications of Agricultural Products and Tourism Economy: A Case Study in Sichuan Province

Abstract

The transformation of geographical indications of agricultural products (GIAP) to tourism has become a hot spot in rural tourism, making the economic behavior of GIAP an important part of the regional tourism economy. This work selects methods such as gray correlation analysis, literature research, information research, etc., and uses agricultural products and tourism economy identified by the national geographical indication as a research object with the national geographical indicator. Empirical analysis of the tourism economic coupling relationship in Sichuan province is conducted. Through the empirical analysis, it is found that the geographical indications can promote research conclusions such as the development of tourism economy while there is a coupling relationship between the GIAP and the tourism economy.