Research on Travel Preferences of College Students Based on Conjoint Analysis

Abstract

The college student travel market, as a potential and significant tourism sector, holds promising prospects for development. This study employs conjoint analysis combined with questionnaire surveys to comprehensively analyze various influencing factors in college students' travel decision-making. Through quantitative assessment, we not only determine the relative importance of each influencing factor but also gain in-depth insights into college students' preferences for different combinations of these factors. This data provides robust guidance for tourism enterprises, aiding them in developing targeted travel products, formulating effective marketing strategies, and better meeting the needs of college students.