An Empirical Study on the Influence of Netflix Live Streaming on Consumers' Brand Attitudes
DOI:
https://doi.org/10.56028/aemr.7.1.205.2023Keywords:
Netflix live streaming; brand attitude; consumers; brand loyalty.Abstract
With the continuous development of the market economy, live webcast marketing has become an important way of emerging marketing. Therefore, this paper analyzes the influence of netflix live streaming on consumers' brand attitudes, so as to provide some reference for the improvement of consumers' brand attitudes in the context of netflix live streaming.
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Published
2023-08-14