Zibo Barbecue, Why It Rose to Fame?

Abstract

In March 2023, the short videos of "Zibo Barbecue" were widely disseminated on social media, stimulating the rapid development of local and surrounding industries such as service and tourism, as well as the related capital markets. At the same time, it also posed serious challenges to the local government and management departments. The Zibo Municipal Government has laid out the regional development blueprint in advance, coordinated with various functional management departments, led the people to create a "Zibo Barbecue" catering culture IP, and provided tourists with sincere, enthusiastic, meticulous and considerate services in an all-round way. Short videos helped build a positive urban image in Zibo, and "rushing to Zibo for barbecue" was given holiday significance, and the public showed great emotional identification.