Anchoring Effect in Life
DOI:
https://doi.org/10.56028/aemr.5.1.372.2023Keywords:
Anchoring effect; consumer Behavior.Abstract
This article examines how human consumption behavior is influenced by three applications of the anchoring effect, including packaging influence, evaluation influence, and price influence. At the same time, it puts forward how to reduce the impact of anchoring effects in life from the perspective of psychology.
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Published
2023-05-06