Reseach on the History and Innovation Path of the Dove Brand

Abstract

Dove is a classic brand with a long history, thus to depict its features, it is necessary that  we should conduct some analysis on the purpose of  its advertising. This paper revealed that Dove is expected to teach women to find their beautiful parts, with it using many of methods to build innovation path. This paper found that promotional films are seemingly unrelated with products, which have unintentionally won the favor of more women consumers.