Reseach on the History and Innovation Path of the Dove Brand
DOI:
https://doi.org/10.56028/aemr.5.1.369.2023Keywords:
History; Innovation; Brand; Quantitative Research.Abstract
Dove is a classic brand with a long history, thus to depict its features, it is necessary that we should conduct some analysis on the purpose of its advertising. This paper revealed that Dove is expected to teach women to find their beautiful parts, with it using many of methods to build innovation path. This paper found that promotional films are seemingly unrelated with products, which have unintentionally won the favor of more women consumers.
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Published
2023-05-06