Marketing Status and Analysis of Different Mobile Phone Brands – Take Xiaomi Phones for Example

Abstract

With the continuous development of the information age, the audience of mobile Internet is getting wider and wider. From the arrival of 4G in 2011 to the further convenience of 5G mobile phones to consumers in 2022, all kinds of phenomena indicate that Chinese smartphones have a huge consumer market. At present, as the world's largest mobile phone consumer market, it is particularly important for various mobile phone manufacturers to study the analysis of factors affecting consumers' purchase of mobile phones. Based on this, this paper analyzes the marketing status of domestic mobile phone manufacturer Xiaomi as an example and combines the 4P marketing theory to better promote the sustainable and benign development of Xiaomi and other mobile phone brands.