Research on the Relationship between Internal Corporate Social Responsibility, Organizational Commitment, and Employee Innovative Behavior

Abstract

Innovation is the core competitiveness of enterprises, and how to motivate employees to innovate is an important issue to be solved in enterprise management. The role of internal corporate social responsibility in motivating employees to innovate is worth exploring. Therefore, this study used empirical research methods to explore the relationship between internal corporate social responsibility, organizational commitment, and employee innovative behavior, where organizational commitment was a mediator. Through a questionnaire survey of 308 enterprise employees, this study drawn the following conclusions: (1) Internal corporate social responsibility positively and significantly affected employee innovative behavior and organizational commitment. (2) Organizational commitment positively and significantly affected employee innovative behavior. (3) Organizational commitment was a mediating variable between internal corporate social responsibility and employee innovative behavior. Based on the conclusions of the study, this study proposed suggestions on motivating employees to innovate, hoping to help enterprises develop and progress.