Research on Users' Adoption of Digital Dissemination of Cultural Heritage: A Case Study of the Mini-program ‘Cloud Tour in Dunhuang’

Abstract

This paper discussed about digital dissemination of cultural heritage, using the example of a mini-program, Cloud Tour in Dunhuang. Based on the technology acceptance model (TAM) and the result of data collection, this study proposed a proper model for researching the technology acceptance about mini-program Cloud Tour in Dunhuang. Perceived usefulness and perceived entertainment were found to positively and significantly influence users' behavioral intention. The effect of perceived ease of use on behavioral intention is not significant. And the possible reasons for this result are also explored. With these results, suggestions about the digital dissemination of cultural heritage and museums were proposed to attract more people use such applets and improve Perceived Usefulness (PU) by tapping the potential of Perceived Entertainment (PE). In this way, the public will be able to better know about the cultural heritage and protect them.