Literature Review of Presupposition in Advertising Language
DOI:
https://doi.org/10.56028/aehssr.4.1.94.2023Keywords:
Literature review; presupposition; advertising language.Abstract
The study of the functions of presupposition in the designing of advertising language is significant in providing certain possible theoretical guidance to the advertising practitioners to design successful advertising texts. This paper intends to have a general review of the principal theories on presupposition. It also examines the relevant studies on advertising language from the viewpoint of presupposition.
Downloads
Published
2023-02-25