Research on the establishment and operation mode of virtual e-commerce entrepreneurial organization under the background of innovation and entrepreneurship

Abstract

With the development of E-commerce in China, in order to quickly seize the fleeting market opportunities, many market entities using modern information technology to form trans-regional, cross-industry, benefit sharing, risk sharing Virtual E-commerce Entrepreneurial Organizations. However, many virtual e-commerce entrepreneurial organizations have not successfully completed their entrepreneurial projects and failed due to various reasons. In this paper, the characteristics and operation process of Virtual E-commerce Entrepreneurial Organizations were analyzed, and the operation mode of Giants Alliance Inside with Non-core Members Outside (GAI-NMO) was proposed, which is the members engaged in core business constitute the core of virtual entrepreneurial organization which can maintain competitive advantage, and members engaged in non-core business form a flexible network structure around the kernel.