Research on the Paths of Rural Revitalization in Ethnic Regions from the Perspective of Tea-Tourism Integration: A Case Study in Wujiatai Village, Enshi Prefecture, Hubei Province

Abstract

The industrial integration function of rural tourism plays an important role in promoting

rural revitalization. Taking Wujiatai Village, Enshi Prefecture, Hubei Province as an example, using

AHP and FCE, establishes the evaluation index system of Tea-Tourism Integration effect of

Wujiatai Village, explores the main factors affecting the Tea-Tourism Integration in Wujiatai Village,

and evaluates its level of development. The research shows that: (1) The overall membership of the

Tea-Tourism Integration Effect of Wujiatai Village was 0.3222, which is a "Average" level. (2)

Tourism Output Value and Tribute Tea Culture Inheritance are in the top two, reflecting that the

development of local tourism and Tribute Tea Culture Inheritance of Wujiatai Village are the key

factors and important indexes that affect the Tea-Tourism Integration Effect of Wujiatai Village,

which needs for continuous maintenance and improvement. (3) Tribute Tea Sales, Scientific and

Technological Innovation Intensity, Construction of Talent Team and Completeness Degree of

Industrial Chain are the important factors restricting the further high-quality development of the

Tea-Tourism Integration of Wujiatai Village, which needs to be further improved. Based on this,

corresponding countermeasures and suggestions are put forward to help the rural revitalization of

ethnic areas