Research on the community marketing model of digital agricultural products in China under the global new crown epidemic (COVID-19)

Abstract

With the rapid development of China's digital economy and a new generation of information technology, coupled with the steady promotion of China's Belt and Road and the dual strategy of rural revitalization, has brought new opportunities and development to China's agricultural and rural economy. Especially in recent years, the emergence of innovative digital e-commerce models has brought new challenges to today's agricultural e-commerce, and people are constantly exploring digital business models that meet the requirements of the times and market trends. Based on this, by elaborating the definition of community marketing, analyzing the development trend and advantages of the current digital community marketing model, and putting forward some suggestions to optimize the current digital agricultural products community marketing model outlook, aiming to promote the development of rural revitalization in the new era of China with certain socio-economic significance.