“Silk Road Utopia”: The Construction of National Image along the Belt and Road Initiative by Chinese Travel Variety Shows—— Taking Divas Hit The Road Season V as an Example

Abstract

The news documentary Divas Hit The Road Season V, jointly produced by Hunan Radio and Television News Center and Mango TV, was broadcast, which showed the stories of young people and locals in countries along the Belt and Road Initiative and China. Based on the theory of space production, this paper analyses the construction of the national image of the Silk Road countries by the program. It was found that the program produced the Silk Road countries into a utopian national image through character setting, visual aesthetics and scene creation. “Silk Road Utopia” includes its culture, life and international relations. However, it should also be pointed out that the national image presented by the program is a filtered national image.