Nanjing City Image Governance Based on China's Cultural Soft Power

Abstract

This study focuses on the city image governance based on China's cultural soft power, taking Nanjing, China, as an example, which is crucial for China to find the path of city image governance to enhance its national strength. Methodology: The research method of "logical analysis→mechanism exploration→path optimization" is used to demonstrate the relationship between cultural soft power and urban image governance from multiple perspectives. This method, which combines technology and theory, can fill the gap of the current research method which is too theoretical and lacks targeted research. Results: The relationship between cultural soft power and Nanjing city image governance was determined in the logical analysis. In the mechanism exploration, it is found that the two are consistent with the law of action and reaction. The relationship between the two and the relationship between theory and practice are mutually applicable in the path optimization. Conclusion: First, cultural soft power and urban image governance are correlated. Second, the interaction mechanism between the two is the relationship of action and reaction. Third, it is determined that the innovative mechanism of cultural soft power and urban image governance in Nanjing can be widely applied to practice and has general applicability for other cities in China. Innovation: Propose the type, structure, approach, and effectiveness of urban cultural governance in Nanjing that is compatible with national policies. It is suggested that urban governance constructs an innovative system of multifaceted and collaborative dynamic construction that is adapted to China's local realities, has a clear urban positioning, and aims to build, govern, and share together.