The Role of Social Media in Shaping Fertility Intentions Among Young Women in East Asian Cultures

Abstract

 This study investigates the influence of social media on the fertility intentions of young women in East Asian societies. It focuses on how various aspects of social media, including exposure to images of children, sharing of personal parenting experiences, and discussions around early childhood education, shape women’s thoughts and decisions about having children. The paper identifies a significant impact of social media in either encouraging or deterring young women from pursuing motherhood, highlighting the platform's role in conveying both positive and negative aspects of parenting.A key finding of the research is the dual nature of social media: while it offers a sense of community and support, it also imposes pressures and sets unrealistic standards, especially regarding motherhood and family life. The study further explores the growing influence of individualistic and feminist viewpoints within social media narratives, examining how they interact with cultural norms to affect fertility choices among young women. This research offers valuable insights for policymakers, educators, and healthcare providers, suggesting the need for more supportive and realistic approaches to family planning and maternal health in the context of a digitally connected world.