Research on Alumni Resources Development and Alumni Association Work in Colleges and Universities under "Integrated Media" Environment

Abstract

Integrating alumni resources, building interactive platforms and carrying out alumni work through modern tools such as integrated media and meta-universe are of great significance in promoting interconnected interaction and mutual assistance between alumni and their alma mater as well as the society. The study has sorted out the construction of alumni associations in Chinese colleges and universities, focused on collating the advantages of the melting media in promoting the development of alumni resources and improving the efficiency of alumni associations, promoting the transformation of alumni service mode, as well as fostering the culture of alumni, etc. The study explores and establishes the paths and ways how to make use of the advantages of the melting media to carry out the work of alumni associations in the new environment, including the construction of a cloud-based data-tracking and management system, forming a This includes building a cloud-based data tracking management system, forming a "1+M+N" alumni work team, and creating a new IP of the alumni association, so as to realise the effective output of alumni work.