Analyze the Reasons for Express Pricing Based on The Pricing Strategy and Put forward Corresponding Suggestions according to the Existing Problems

Abstract

With the continuous improvement of e-commerce, Internet technology and economic development level, the express industry is also developing. This paper will focus on the pricing strategy of express delivery from three aspects: cost oriented pricing, demand-oriented pricing and competition oriented pricing, briefly analyze its reasons, and give some suggestions combined with the logistics development at home and abroad.