Bridging Differences and Promoting Coordination The Narrative Strategy of External Communication in "Chinese Epidemic Chronicles"

Abstract

The English documentary "China's War Against the Epidemic" produced by China International Television showcases China's most authentic anti epidemic journey, conveys China's anti epidemic spirit, and shapes a positive national image to the world through storytelling expression. As a successful paradigm for external communication, exploring the narrative strategy of "China's Epidemic Chronicles" has important complementary value for domestic documentaries to "go global" and accelerate the construction of Chinese discourse and narrative system.