The Application of Traditional Chinese Culture in the Cultural and Creative Industry: A Case Study of "The New Forbidden City."

Abstract

The cultural and creative industry has become a critical driving force for China's economic growth, with traditional Chinese culture serving as an essential element in this emerging industry. This paper focuses on the popular television show "New Forbidden City" and examines the application of traditional Chinese culture in the cultural and creative industry. By analyzing the characteristics of the show, its messages, and its impact on the industry, this paper concludes that the application of traditional Chinese culture in the cultural and creative industry is significant for both preserving cultural heritage and promoting economic development.