Packaging for tea drinks of well-known brands Design Study

Abstract

Tea beverages account for a large proportion of the market share, and the visual patterns of tea beverage packaging bottles influence consumers' choice of tea beverages. This paper follows the principle of perceptual engineering and uses the semantic differential method to analyze the perceptual factors in the packaging design of well-known tea beverages, to understand the psychological perceptions and needs of the mass consumers through the product packaging experience, and to provide a reference for designers to design tea beverage packaging that meets the perceptual requirements of consumers and enhance the design effectiveness.